If you are involved in the digital marketing world, then you know that search engine optimization (SEO) is a crucial aspect of your strategy. Staying up-to-date with the latest updates and trends in SEO can help you rank higher on search engine results pages (SERPs). One search engine that is often overlooked is Bing, but it’s important to stay informed on its latest updates and changes to ensure your website is optimized for it. In this podcast, we will discuss AI, SEO, and IndexNow updates with Bing.
Introduction to Bing
Before diving into the updates, it’s important to understand what Bing is and its significance in the digital marketing world. Bing is a search engine owned by Microsoft that competes with Google in the search market. While Google dominates the market with over 90% market share, Bing still holds around 6% and should not be ignored.
Bing’s AI and Machine Learning Updates
Bing has been making strides in AI and machine learning to improve its search results. This includes features like intelligent answers and intelligent image search. Bing’s intelligent answers feature provides direct answers to user queries at the top of the search results page. This feature uses machine learning to understand the intent of the query and provide the best possible answer.
Intelligent image search uses machine learning to analyze images and provide more accurate results. For example, if a user searches for “red dress,” Bing’s intelligent image search can provide images of red dresses rather than just any dress that happens to be red.
IndexNow is a feature introduced by Bing that allows webmasters to notify Bing of changes to their website’s content in real-time. This feature can help ensure that Bing’s index is up-to-date and that any new content is crawled and indexed quickly.
Recently, Bing has made updates to IndexNow that improve its efficiency and reduce the time it takes for content to be crawled and indexed. These updates include better handling of sitemap files, improved handling of URLs with query parameters, and better handling of large sites.
SEO Tips for Bing
Now that you are familiar with Bing’s latest updates, it’s important to optimize your website for Bing’s search engine. Here are some tips to keep in mind:
Use Bing Webmaster Tools
Bing Webmaster Tools is a free tool provided by Bing that can help you monitor your website’s performance, crawl errors, and indexing status. Using Bing Webmaster Tools can help you understand how Bing crawls and indexes your website and identify any issues that need to be fixed.
Optimize for Local Search
Bing has a strong focus on local search and provides more localized search results than Google. Optimizing your website for local search can help improve your visibility on Bing’s search engine. This includes optimizing your website’s content for local keywords, including your business’s address and phone number on your website, and creating a Bing Places for Business listing.
Focus on Quality Content
Bing, like Google, values high-quality content that provides value to users. Creating quality content that is relevant to your audience and includes relevant keywords can help improve your website’s visibility on Bing’s search engine.
In conclusion, staying up-to-date with Bing’s latest updates and optimizing your website for its search engine can help improve your website’s visibility on SERPs. Bing’s AI and machine learning updates, along with its IndexNow feature, can improve the search experience for users and help webmasters ensure their content is crawled and indexed quickly. By following the SEO tips mentioned above, you can improve your website’s performance on Bing’s search engine.